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By Roy Strasburger Originally Published in Fuels Market News How hard can it be to have hot fresh coffee available all of the time? If you operate a c-store, you know it can be hard. It’s early morning. While the darkness of the previous night is slowly starting to dissipate, the fog inside your head […]
By Roy Strasburger Originally Published in CSP Magazine One of an employer’s main expectations is that staff be mentally alert and aware of the environment around them. The employee can enhance the safety of the business and the people in the store. He or she can also sense when the extra effort is needed to turn […]
Become your own mystery shopper to raise your standards and improve customer service By Roy Strasburger Originally Published in Convenience Store News WHEN I WAS GROWING UP, one of my tasks was to keep my room clean and tidy. Every day, I was to pick up my clothes, books and toys and put them in […]
By Roy Strasburger Originally Published in Fuels Market News About once a week we receive a phone call that goes something like this: “I am the son/daughter of a family that own a convenience store. My mother and father started the business and have decided to retire. They have left it to me to run […]
The tactics of using a competitor as a benchmark fall into three categories By Roy Strasburger Originally Published in Convenience Store News “THAT’S INTERESTING.” Have you ever walked into your main competitor’s shop and had that reaction? As you look around the store, you see a product you had not heard of, a promotion you […]
If you own or operate one or more retail locations, understanding the best ways to merchandise the available retail footprint you have available is essential for maximizing revenues and providing customers with a more complete shopping experience. However, what do you do when you have available space that is not monetized? Read below to find […]
Today it takes more than a competitive base salary, a benefits package and a positive office environment to hire top talent. Job seekers are looking for more than just the basics – they want to feel cared for and respected. Read below to find 9 incentives to consider when looking to hire top talent: 1. […]
By Roy Strasburger Originally Published in CSP Magazine Store design is the equivalent of a good store employee: It should help communicate the brand, give the customer more value for their visit and make jobs easier. Most retailers don’t have the luxury of tearing the building down and starting from scratch. So how do we […]
C-Store owners continue to face various pressures. From new competitors and formats, to assortment changes and keeping up with the latest marketing and technological advancements, it’s not easy to keep up with the shifting landscape. Consumer preferences are also changing and recent trends indicate a preference for healthier food options and environmentally friendly products. Consider […]
You’ve done your homework. You’ve optimized your product assortment and were sure to strike the right balance of new products and established brands on-shelf, but you’re not converting shoppers into buyers. Why not? There are numerous reasons shoppers don’t convert into buyers; below are some of the 8 most common opportunities that you can address […]