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Are Your Relevant?

Presented By: Roy Strasburger, CEO, StrasGlobal

With retail foot traffic down, how do we stay relevant? See your store the way your community sees you. And, visit your neighborhood for what they need. StrasGlobal shares tips to see your stores “inside/out” and “outside/in” so you stay relevant.

  • Is your business relevant to YOU?
  • Is your business relevant to YOUR COMMUNITY?
  • Is your business relevant to YOUR CUSTOMERS?

How do you create a relevant offer?

  • Visit your market area. Walk the streets and see how they live.
  • Visit your competition.
  • Don’t imitate—DIFFERENTIATE!
  • Do a self-inspection
  • Stay informed