Retail Consulting

As Customers’ Needs Change, So Should Retailers

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As Customer's Needs Change, So Should Retailers StrasGlobal

C-Store owners continue to face various pressures.  From new competitors and formats, to assortment changes and keeping up with the latest marketing and technological advancements, it’s not easy to keep up with the shifting landscape. Consumer preferences are also changing and recent trends indicate a preference for healthier food options and environmentally friendly products. Consider […]

Retail Consulting

8 Reasons Shopper Intent Doesn’t Convert into a Sale

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8 Reasons Shopper Intent Doesn't Convert into a Sale StrasGlobal

You’ve done your homework. You’ve optimized your product assortment and were sure to strike the right balance of new products and established brands on-shelf, but you’re not converting shoppers into buyers. Why not? There are numerous reasons shoppers don’t convert into buyers; below are some of the 8 most common opportunities that you can address […]