Roy Strasburger

Roy Strasburger

Roy’s entry into the world of retail was when he carried groceries to customer’s cars and stocked shelves in the family’s supermarket during elementary school summer vacations. After graduating from Baylor University with a major in Business Marketing and an minor in Computer Sciences and from Baylor Law School with a JD degree, Roy lived in England for four years where he created and ran a magazine publication company and observed developing global retail trends.

Returning to the family retail business in 1988, Roy was initially responsible, in turn, for the company’s legal affairs, its fuel business, its international division, and, eventually, all of the company’s retail operations both in the US and internationally. It was during the twenty years of providing retail services around the world that CMSI was created to provide the most professional contract site operations business in the industry. By combining his years of operations and management experience with retail, technology, and operations professionals, the CMSI team has become the industry leader in providing retail site operations.

Roy has been heavily involved in the fuel and convenience industry having served on the membership committee, convention committee, board of directors and the executive board of the National Association of Convenience Stores (NACS), the legislative committee of the Society of Independent Gasoline Marketers of America (SIGMA), and participating in The Coca-Cola Research Committee, The Consumer Goods Forum (formerly CIES), and the National Association of Real Estate Investment Trusts (NAREIT).

Roy has had the opportunity to address dozens of conferences on six continents as an expert in convenience retailing and the retail industry. Roy has also participated on, or moderated, many expert panels of industry leaders helping to identify new consumer and retail trends.